Event Visitation Trends & Visitor Origin – Page 5

Advocacy, Projects & Partnerships

Mainstreet Australia Launches Plan to Save CBDs as Vacancies Spiral

Mainstreet Australia launched a partnership plan with the Victorian Government to protect and enhance main streets facing unprecedented pressures. Executive Officer Elizabeth Joldeski warned that vacancy rates had risen to 20% in some areas since COVID-19, threatening the tradition of local shopping. The organisation forecasted that with proper support, Victoria’s main street businesses could employ an additional 66,000 people by 2030 and grow their economic contribution from $50 billion to $60 billion.

Resources & Tips

12 Keys to Successful Streets: Premier Retail Marketing

What makes a main street truly successful? Premier Retail Marketing’s 12 Signs of Successful Streets reveals the essential ingredients that transform ordinary retail precincts into thriving community hubs. From creating strong identity and character to managing the delicate balance between pedestrian flow and vehicular traffic, this resource explores how strategic place management, quality business mix, and smart infrastructure decisions work together to attract customers and support local businesses.

Advocacy, Projects & Partnerships

Faces of Greythorn Statues Project

The Faces of Greythorn project brought history to life through six larger-than-life chainsaw-carved statues dotting Greythorn Central’s shopping strip. Led by Marketing Coordinator Yolanda Torrisi, the three-year initiative (including two years of COVID delays) saw the Greythorn Traders Association co-fund professional historical research and sculpture creation. Each statue – from orchardist Ferdinand Finger to businesswoman Evie Kay – represents the people who shaped this iconic North Balwyn precinct.

Resources & Tips

3 Easy Steps to Help You Plan Christmas Decoration & Marketing Campaigns

Planning Christmas decorations and marketing campaigns for your shopping precinct requires strategic timing and careful coordination with local councils. This guide breaks down a proven three-step method to help business associations navigate the permitting process and launch successful festive campaigns. Learn how to define what Christmas means to your business community, engage effectively with traders through surveys and feedback, and secure necessary permissions from council authorities.

Supplier